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An effective way to track marketing campaigns

December 09 . 5 Min Read

Using a marketing dashboard can help you and your team to track key marketing metrics and understand how your customers interact with your business. The outcome: effective marketing campaigns that drive traffic and conversions.

Businesses are taking an omnichannel approach to digital marketing. Whether your business' focus is on SEO (search engine optimization), content marketing, social media, email marketing, lead generation, or other (the list goes on… and on!), you need to know what's effective. This requires an understanding of industry trends and your marketing performance through the application of data and analytics.

Lay of the digital land

Digital marketing is a cost-effective tool that widens your market reach, supports demographic targeting, and enables faster and easier tracking and practical and relevant data collection. If you're marketing efforts are not effective then you risk losing your competitive edge.

According to HubSpot: 49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019)

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. (HubSpot, 2020)

By 2023, the number of social network users in the US is expected to reach 257.4 million. (Statista, 2019)

Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020)

By tracking metrics daily, weekly, and monthly, you can assess and act on data quickly and effectively, ultimately improving your marketing performance. If, like us, you use multiple channels to reach your target audience – from your website and social media channels to email marketing – then you'll know it's a time-consuming task.

Using a marketing dashboard helps lighten the load by visualizing data from the different channels you use and providing easy-to-read marketing metrics so you can make informed decisions.

Set up your digital marketing dashboard with 9Spokes

What is a marketing dashboard?

A marketing dashboard presents data on key performance indicators (KPIs). Similar to the dashboard in your car, it monitors performance in near real-time.

A good marketing dashboard answers the question, 'How am I performing right now?' It brings together key metrics from across your digital marketing channels to provide a single, holistic view of where things are at.

For example, rather than just seeing individual results for Facebook, Twitter, LinkedIn, or Instagram, you might also want to know the source of visitors to your website. This additional insight helps you identify how effectively your social channels drive traffic to your website.

With data at your fingertips, you and your team can continuously monitor performance and, by understanding what's effective, spot trends, and drive towards your goals. The aim is to enable you to take decisive action to improve campaigns and optimize your digital marketing activities.

Why is a marketing dashboard useful to my business?

To stay in control of your marketing performance requires visibility of critical metrics and KPIs. For time-poor businesses, this is often easier said than done.

While the various marketing tools you use have built-in reporting tools, a marketing dashboard brings data from these platforms together. You get a simple view of your activities in one place, helping you adapt your approach – improving your overall strategy over time.

Plus, rather than waiting for monthly marketing reports, you can dip in at any time, anywhere, and see how you're tracking.

Three benefits of using a marketing dashboard

1 Quick, sharp insights

Regular reporting is no longer an option in all areas of business. Digital marketing is no different. Using a dashboard streamlines the process. Once you have your dashboard set up, it automatically updates with the latest data on demand – meaning you don't have to update a tiresome Excel spreadsheet.

2 Informed decisions on the go

A marketing dashboard consolidates your data. Information on your business' marketing channels, campaign performance, website traffic, KPIs, and more are plotted out in a single space. Easy to access and easy to read, you can make quick, informed decisions on the go.

3 Improved visibility

Creating a dashboard helps you keep tabs on your marketing activities in near-real-time. Providing a clear picture of which channels are most effective ensures better management and the ability to make improvements as required. For example, it can help flag which channels or campaigns help you reach your goals – whether that means driving traffic to your website or conversions.

Creating your marketing dashboard

Life in the digital age means that there are many tools available to create your marketing dashboard. Our 9Spokes business Tracker enables you to connect the apps you use to deliver your marketing campaigns, bringing all the vital information you need to manage and grow your business together in one delightfully intuitive space.

Connect your social accounts – Facebook, Twitter, LinkedIn – as well as Mailchimp and Google Analytics for a complete picture of your marketing performance. A simple drag-and-drop interface enables you to customize your view, so you see what's important to you.

No business function is an island. Our business Tracker also enables you to add your accounting, point of sale, inventory, HR, and productivity apps to the same space – providing visibility across your business.

If you’re running a marketing campaign to promote a new product, you might want to monitor your social media and email marketing performance against your product performance. Our dashboard makes this easy. Simply connect your apps, select the insights you want to see, and monitor performance over time.

If you’re ready to harness the power of your data, then set up your 9Spokes business tracker today.

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